Scary Stuff Forbes, NY – Web sites like Neopets.com, Webkinz.com, Surveysmash.com and Barbie.com manipulate children by offering bonus points for loyalty to products and to the site …
Children are not the only ones being manipulated, adults are as well. pampers.com is the same way, you need to buy 3 years worth of diapers and wipies in ordor to get anything worth while. If those points you collect ever expire, you are screwed
In the same breath, you can say World of Warcraft is the same exact thing, except your points are exp, and new epics.